It has become apparent that online news is steadily taking the place of traditional newspapers. One of the reasons for this transition is the cost factor. Why continue to pay for your news when you can get it for free online? And why wait for the newspaper to be delivered when you can power on the computer and get up-to-date news from all around the world? For these reasons it is understandable that the newspapers we grew up with are slowly being phased out completely. The Internet has taken over as our primary source for news, that’s the reality.
So how long will the newspaper industry continue to hang on? Many local newspapers are filing for bankruptcy because they can no long compete with the growing popularity on online news. I think it’s time for the traditional newspaper companies to consider transitioning their business to the web. People don’t want to read about yesterday’s news; they want the most current news possible. So what niche can the traditional newspapers fill online? For starters, many papers carry a strong reputation and following within their community. Newspapers already have an established customer base that can be used to promote the initiative to transition to the Internet.
If I want to read about local news, I’ll visit www.baltimoresun.com. The Sun has been a news staple in Baltimore ever since I can remember, and they have embraced the channel of online news. In reality, online news may be the only way for traditional newspaper companies to retain their existing customers. Unfortunately, if these companies refuse to grow in response to the advancements of technology, they will soon become extinct. This is a simple case of being able to change at the pace of technology, or get left behind.
It’s a certainty that the Internet isn’t going away anytime soon. However, the web isn’t the only other channel to receive news. Handheld devices like the iPhone and Blackberry, also offer alternative ways to stay informed in today’s mobile world. News has become more accessible than ever, and while some people still prefer to sit down with a newspaper in hand, that generation is fading away and the next generation of tech savvy consumers is taking over.
So how long will the newspaper industry continue to hang on? Many local newspapers are filing for bankruptcy because they can no long compete with the growing popularity on online news. I think it’s time for the traditional newspaper companies to consider transitioning their business to the web. People don’t want to read about yesterday’s news; they want the most current news possible. So what niche can the traditional newspapers fill online? For starters, many papers carry a strong reputation and following within their community. Newspapers already have an established customer base that can be used to promote the initiative to transition to the Internet.
If I want to read about local news, I’ll visit www.baltimoresun.com. The Sun has been a news staple in Baltimore ever since I can remember, and they have embraced the channel of online news. In reality, online news may be the only way for traditional newspaper companies to retain their existing customers. Unfortunately, if these companies refuse to grow in response to the advancements of technology, they will soon become extinct. This is a simple case of being able to change at the pace of technology, or get left behind.
It’s a certainty that the Internet isn’t going away anytime soon. However, the web isn’t the only other channel to receive news. Handheld devices like the iPhone and Blackberry, also offer alternative ways to stay informed in today’s mobile world. News has become more accessible than ever, and while some people still prefer to sit down with a newspaper in hand, that generation is fading away and the next generation of tech savvy consumers is taking over.
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