
Social networking sites have become a lifeline for many people looking to find employment in today’s economy. While face-to-face networking isn’t always available, people are turning to online networking from websites such as LinkedIn. LinkedIn offers users a convenient way to network with other business contacts and reach a wide audience when searching for employment. A recent article (see below for link) provides data which shows a significant increase of users on LinkedIn over the past year. Apparently, many of the people being laid off by automobile manufacturers and financial firms have turned to LinkedIn to find work.
LinkedIn is not just a social network for people looking for jobs, but also for recruiters looking to find qualified candidates. However, to be successful on LinkedIn it’s still about who you know. Without a network of business contacts, how is one going to find a job? I think this issues places recent graduates at a distinct disadvantage when trying to navigate the online job market. Other social networking sites can be just as useful when looking for employment. For example, Twitter and Facebook allow users to post messages about what is currently happening in their life. A simple post saying “got laid off, looking for new start” may be all it takes to solicit a job lead from a Facebook friend or Twitter follower.
Although unemployment is an issue for many people today, online social networks provide a new outlet to reach more potential employers than ever before. Another benefit is that most job leads which originate from LinkedIn or Facebook will likely have come from a friend. So, that contact can give a prospective candidate a foot in the door, rather than going into an interview completely cold. Knowing more people and building online networks are not just a source for social activity, but also a way to gain business contacts in the professional world. You may not have the need to rely on your business network today, but you don’t know what could be waiting just around the corner. For that reason, I think many people have subscribed to the LinkedIn community, if for nothing more, as a precautionary measure. Should you ever get laid off, you know that you already have a strong network of business contacts and potential future employers.
LinkedIn is not just a social network for people looking for jobs, but also for recruiters looking to find qualified candidates. However, to be successful on LinkedIn it’s still about who you know. Without a network of business contacts, how is one going to find a job? I think this issues places recent graduates at a distinct disadvantage when trying to navigate the online job market. Other social networking sites can be just as useful when looking for employment. For example, Twitter and Facebook allow users to post messages about what is currently happening in their life. A simple post saying “got laid off, looking for new start” may be all it takes to solicit a job lead from a Facebook friend or Twitter follower.
Although unemployment is an issue for many people today, online social networks provide a new outlet to reach more potential employers than ever before. Another benefit is that most job leads which originate from LinkedIn or Facebook will likely have come from a friend. So, that contact can give a prospective candidate a foot in the door, rather than going into an interview completely cold. Knowing more people and building online networks are not just a source for social activity, but also a way to gain business contacts in the professional world. You may not have the need to rely on your business network today, but you don’t know what could be waiting just around the corner. For that reason, I think many people have subscribed to the LinkedIn community, if for nothing more, as a precautionary measure. Should you ever get laid off, you know that you already have a strong network of business contacts and potential future employers.